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Smart Pool Services Takes Flight Across Houston – Adds Another 1,000 Pools.

November 30, 2022

Houston, TEXAS– Smart Pool Services (“SPS”), a rapidly-expanding US pool company, is pleased to announce a new partnership with Pelican Pool Service, a heritage pool maintenance company located in Houston, Texas. This acquisition gives SPS further density in a key market and represents their sixth investment in Texas – as they continue to partner with leading pool companies across The Sun Belt.


Pelican Pool Service joins the team

Founded by Cort McMurray over 25 years ago, today Pelican Pool Service manages more than 1,000 residential accounts across greater Houston. Now operated by Cort’s son Noah, Noah joins the Smart Pool team along with his staff of highly-motivated service specialists. “I’m truly excited about Smart Pool’s vision for my family’s company, and their plans to help us grow well beyond 1,000 pools.” Says Noah McMurray of Pelican Pool Service. “Also, the equity we now own in Smart Pool allows me to continue my father’s legacy, which fills me with pride to be honest.” Fraser Ramseyer, Smart Pool Founder and CEO added, “Noah is an outstanding young man. We see a big future for him within Smart Pool, and the fact he’s already running a successful 1,000-pool company tells all you need to know about his skill as an operator.”

To join the Smart Pool Team today, or simply receive a complimentary valuation of your business, email James Guinnee at To read more about Smart Pool Services, visit

About Smart Pool Services

As the #1 poolcare company in the US, Smart Pool Services supports its partners by taking care of everything from hiring, chemical shortages and fleet management to insurance, payroll and marketing. By providing industry-leading tools and resources, SPS empowers its partners to grow, while allowing them to focus on what they do best: keeping customers happy and in their pools.

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About Pelican Pool Service

Headquartered in Houston, Texas, Pelican Pool Service is a premiere pool-maintenance company that specializes in residential cleaning. In their 27 years of operation, they have grown into one of the largest pool co’s in the region, with a philosophy that centers on providing the highest level of service to their loyal customer base.

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About Storr Group

Storr Group is an operational equity specialist headquartered in Austin, Texas. Storr Group builds and scales best-in-class platforms from the ground up, elevating industries that are ripe for change. The firm invests in highly fragmented, high-margin industries – creating value through the aggregation, enhancement, and support of strategic core assets. Storr Group also seeks to actively partner with high-quality management teams, unlock operational improvements, and provide capital to support growth initiatives.

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Smart Pool Services

James Guinnee
(914) 483-8477

Pelican Pool Service

Noah McMurray

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