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Smart Pool Services Makes It 20 Acquisitions in 10 Months – Lands Crystal Falls – The Largest Pool Co. In Scottsdale, Arizona.

July 1, 2023

Scottsdale, Arizona– Smart Pool Services (“SPS”), the fastest-growing poolcare company in the United States, is pleased to announce a new partnership with Crystal Falls, LLC (“Crystal Falls”), the largest provider of residential pool maintenance & repair located in Scottsdale, Arizona – with 3,000+ pools under management. This is the first acquisition for SPS in the state of Arizona, & represents their 20th investment in the pool industry – as they continue to partner with A+ pool companies across The Sun Belt.

Crystal Falls joins the team

Founded by Mike Cohen in 1998, Crystal Falls is the #1 provider of residential pool maintenance & repair in Scottsdale, Arizona. Crystal Fall’s entire team of highly-skilled professionals now joins SPS. “We’ve built something special here at Crystal Falls over more than two decades.” Said Mike Cohen, Founder of Crystal Falls. “Our culture has allowed us to grow into what we are today. I chose to partner with Smart Pool, because they’re like-minded, good people, who just happen to have an unrivaled track-record as consolidators. I look forward to helping them become the largest brand in the great state of Arizona.” Fraser Ramseyer, SPS Founder and CEO stated, “We’re tremendously proud to welcome Mike & the Crystal Falls team into the Smart Pool family. What they’ve built over the last 24 years is a testament to their strength. After meeting with the company & experiencing the positive culture among employees, we’re excited to support & foster their continued growth – as well as offer career paths & opportunities within Arizona, & across our multi-state footprint. We could not think of a more valuable partner to enter the key market of Scottsdale than Crystal Falls. We look forward to backing their ongoing success, as we rapidly scale across the market.”

To join the Smart Pool Team today, or simply receive a complimentary valuation of your business, email James Guinnee at To read more about Smart Pool Services, visit

About Smart Pool Services

As the #1 poolcare company in the US, SPS supports its partners by taking care of everything from hiring, chemical shortages and fleet management to insurance, payroll and marketing. By providing industry-leading tools and resources, SPS empowers its partners to grow, while allowing them to focus on what they do best: keeping customers happy and in their pools.

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About Crystal Falls

Headquartered in Scottsdale, Arizona, Crystal Falls is the leading residential pool company in its area. For more than two decades, Crystal Falls has built its large customer base & strong brand presence by providing first-rate pool maintenance & repair. Today, Crystal Falls performs more than 150,000 pool services each year.

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About Storr Group

Storr Group is an operational equity specialist headquartered in Austin, Texas. Storr Group builds and scales best-in-class platforms from the ground up, elevating industries that are ripe for change. The firm invests in highly fragmented, high-margin industries – creating value through the aggregation, enhancement, and support of strategic core assets. Storr Group also seeks to actively partner with high-quality management teams, unlock operational improvements, and provide capital to support growth initiatives.

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Smart Pool Services

James Guinnee — Vice President of Marketing
(914) 483-8477


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